Marketing Mixology by BLOCK71: What's Your Deliverability?
About Event
IMPORTANT NOTE: This event is only open to startup founders and individuals working in the startup space e.g. startup employees and investors. Agencies providing corporate services like marketing, HR, accounting etc.; and individuals providing services such as coaches and fractional etc., we'll see you at other events. Thank you for your understanding.
Marketing Mixology by BLOCK71: What's Your Deliverability?🎯
Unpacking the most important factor of newsletter success: not ending up in the spam folder
In partnership: Antler, BLOCK71, HubSpot for Startups & Stripe
While open and click rates are standard metrics to measure newsletter success, there’s a more important metric that must be taken care of before content gymnastics come in: Deliverability. In this 3rd edition of Marketing Mixology, we speak with CRM experts to learn more about these factors and how founders can quickly set their newsletters up for success. 💡🌟
Meet Our Expert Speakers 🤩💫
Jarrett Wong, MarTech Lead, Sephora SEA
Jarrett has extensive experience in CRM, customer engagement and marketing technology. He enjoys code switching between topics ranging from software coding to consumer behavioural programming. One of his major accomplishments is executing a successful digital transformation, while elevating customer engagement through hyper-personalisation.
Joshua Tan, Head of CRM, ExpressVPN
With over a decade of experience in CRM and growth marketing across both startups and corporate environments, Joshua is passionate about enhancing brand-to-people engagement through technology, data, and a customer-first approach to problem-solving.
Wai Yan Yip, Co-Founder, Growth Fuel Consulting
Wai Yan, co-founder of Growth Fuel Consulting, a HubSpot Diamond Partner, is a former Team Lead & Senior Inbound Consultant of the Professional Services team at HubSpot APAC. During her 4.5 years at HubSpot, Wai Yan successfully delivered onboarding projects, coached clients how to maximize use of the software, and provided ongoing strategic advice for enterprise HubSpot clients in the region - achieving 100% CSAT and securing a spot as a 2021 Global Services Top Performer at HubSpot.
Judson Teo, Group Head of Marketing, BLOCK71
Judson is an industry agnostic marketer with over 15 years of experience across media, tourism, consumer staples and consumer technology. He currently leads the marketing strategy of BLOCK71 and assists portfolio startups with their marketing issues. Before this, Judson was the Head of Marketing (New Verticals) at foodpanda and Assistant Director of Consumer Engagement with FairPrice Group.
Judson is known for marketing experimentations in business white spaces, and has special interests in consumer loyalty and retention. He has a Master of Arts in Korean Studies from Yonsei University, and was named Marketing Leader of the Year at the 2023 Marketing Excellence Awards Singapore.
Who Should Attend? 🚀
This workshop is perfect for you if you are:
A startup founder struggling to get your emails noticed 📧
A startup marketer tired of seeing your open rates plummet 📉
Anyone in the startup ecosystem curious about the secret sauce to email success ✨
House Rules ✅
Latecomers arriving after 6.15pm will not be admitted to minimize disruption
No walk-ins will be allowed
No registration confirmation, no entry to the event
About Marketing Mixology
Marketing Mixology by BLOCK71 is a quarterly workshop series designed to empower startup founders by providing practical solutions to their marketing challenges. Each workshop features a dynamic lineup of industry experts who share actionable insights and strategies. With a semi-fixed format, our workshops ensure fresh perspectives with a rotating roster of accomplished individuals from diverse backgrounds. Join us as we decode the complexities of marketing and help you navigate your startup's path to success.
#01-01,
Singapore 188655